March 25, 2021
Fredericksburg, TX- Today, Rep. Biedermann calls on all grocery and produce sellers to reject false advertising on peaches from outside of Texas. Fredericksburg peaches are a source of pride for the Hill Country. An increasingly concerning trend is labeling peaches from outside of Texas, and even outside of the U.S., as “Fredericksburg Peaches.” Texas grocery stores must lead the charge to increase transparency and reduce false claims.
Rep. Biedermann said, “Imitation may be the greatest form of flattery, but in this case, it is just a lie. Consumers that are wanting to buy Texas peaches, deserve to get Texas peaches. Texans from all over the state travel to and choose to buy Fredericksburg produce because of the high quality and great taste. Our local peaches aren’t just a fruit to eat, but rather an experience to be had. They are a staple for the local community, and those engaging in this business are fraudulently capitalizing off of our reputation.”
A complaint was filed by a former resident of the Hill Country who was shopping in a New Mexico grocery store. Sid Miller, Commissioner of the Texas Department of Agriculture obtained photographic evidence and confirmed the alleged offense.
Those familiar with the matter say they have proof of illegitimate imports arriving from Graneros, Chile, by fruit grower and distributor Tunchie Fruits LTDA. Their company mission statement says they aim to build “…strong, lasting, and trusting relationships with our customers and suppliers.” Unfortunately, allegedly providing the means for grocery stores to attach false labeling on their produce proves this commitment to be, on its face, erroneous. Moreover, the Fredericksburg peaches being imitated are not in season for another few months.
If you wish to report an instance of agriculture fraud, you may call 1+(800) 835‑5832 and leave an anonymous complaint. Alternatively, you may visit www.texasagriculture.gov Home / Tell TDA / TDA Program or Employee Related and file your concern there.
Representative Biedermann is a small business owner who is serving his third term and represents Gillespie, Comal, and Kendall counties. More information can be found at www.kylebiedermann.com.