March 25, 2021

Fred­er­icks­burg, TX- Today, Rep. Bie­der­mann calls on all gro­cery and pro­duce sell­ers to reject false adver­tis­ing on peach­es from out­side of Texas. Fred­er­icks­burg peach­es are a source of pride for the Hill Coun­try. An increas­ing­ly con­cern­ing trend is label­ing peach­es from out­side of Texas, and even out­side of the U.S., as “Fred­er­icks­burg Peach­es.” Texas gro­cery stores must lead the charge to increase trans­paren­cy and reduce false claims.

Rep. Bie­der­mann said, “Imi­ta­tion may be the great­est form of flat­tery, but in this case, it is just a lie. Con­sumers that are want­i­ng to buy Texas peach­es, deserve to get Texas peach­es. Tex­ans from all over the state trav­el to and choose to buy Fred­er­icks­burg pro­duce because of the high qual­i­ty and great taste. Our local peach­es aren’t just a fruit to eat, but rather an expe­ri­ence to be had. They are a sta­ple for the local com­mu­ni­ty, and those engag­ing in this busi­ness are fraud­u­lent­ly cap­i­tal­iz­ing off of our reputation.”

A com­plaint was filed by a for­mer res­i­dent of the Hill Coun­try who was shop­ping in a New Mex­i­co gro­cery store. Sid Miller, Com­mis­sion­er of the Texas Depart­ment of Agri­cul­ture obtained pho­to­graph­ic evi­dence and con­firmed the alleged offense.

Those famil­iar with the mat­ter say they have proof of ille­git­i­mate imports arriv­ing from Graneros, Chile, by fruit grow­er and dis­trib­u­tor Tunchie Fruits LTDA. Their com­pa­ny mis­sion state­ment says they aim to build “…strong, last­ing, and trust­ing rela­tion­ships with our cus­tomers and sup­pli­ers.” Unfor­tu­nate­ly, alleged­ly pro­vid­ing the means for gro­cery stores to attach false label­ing on their pro­duce proves this com­mit­ment to be, on its face, erro­neous. More­over, the Fred­er­icks­burg peach­es being imi­tat­ed are not in sea­son for anoth­er few months.

If you wish to report an instance of agri­cul­ture fraud, you may call 1+(800) 835‑5832 and leave an anony­mous com­plaint. Alter­na­tive­ly, you may vis­it Home / Tell TDA / TDA Pro­gram or Employ­ee Relat­ed and file your con­cern there.

Rep­re­sen­ta­tive Bie­der­mann is a small busi­ness own­er who is serv­ing his third term and rep­re­sents Gille­spie, Comal, and Kendall coun­ties. More infor­ma­tion can be found at

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